Mental Health Platform

With a growing portfolio of mental health products, programs, policies, and advocacy initiatives, Otsuka needed a unified platform to bring its work together and showcase its impact. As Creative Director, I helped shape Valued Minds, which began as a platform and evolved into a broader campaign. An impactful brand video brought Otsuka’s commitment to mental health to life, serving as the centerpiece of an integrated effort that drove audiences to the site through social media, editorial content, and advertising.